KSA clamps down on unauthorised World Cup marketing
Regulator states that it has had to issue 14 warnings to firms during the tournament so far
The Netherlands Gambling Authority (KSA) has stated that it is on high alert for operators undertaking any unauthorised gambling activity or marketing in light of the World Cup.
The regulator has confirmed its be forced to issue 14 warnings during the World Cup in recent weeks for a variety of reasons.
In a statement, the KSA said it had approached two operators that were advertising during a match about creating a World Cup pool, which goes against regulations.
It is against the KSA rules for companies to advertise during a match to try to prevent people from being tempted to participate in betting. Since being approached, both operators have stopped the adverts.
A separate unnamed operator was also advertising during a match, with the KSA clamping down and the firm immediately pulling the ad.
The regulator also stated that a number of operators had been reprimanded for using role models in advertising and sponsorship. This is a breach of rules which state that gambling firms are not allowed to use role models, including football players, in adverts.
The offending parties were told to stop the ads and have since removed them from circulation.
Elsewhere, the Dutch government praised the KSA for its efforts to regulate the market since its launch in October last year.
However, a report found some shortcomings in the KSA’s performance, which it pinpointed as a result of an intense focus on the implementation of upcoming regulations in the study period between 2017 and 2021.