Kindred nets Aston Villa shirt sponsorship deal
Operator’s Unibet brand will sponsor the Championship club’s shirts from the 2017-18 season
Kindred Group’s flagship Unibet brand has struck a deal with Aston Villa FC to become the Championship football club’s new principal partner for the upcoming season.
The deal includes sponsorship of the West Midland club’s home and away shirts for the 2017-18 campaign, while the Unibet logo will also adorn the front of the club’s Ladies’ team shirts.
Sam Mead, head of marketing UK for Unibet, said: “Unibet and Aston Villa are two of the biggest names in our respective fields with a rich heritage; Unibet genuinely understands football fans and, working together with Aston Villa, will be ensuring we enhance the enjoyment of their fans in all aspects of the beautiful game.
“We look forward to supporting Villa fans and the Birmingham area with unique content and special betting opportunities.”
Delighted to announce we are now the proud principal partner of @AVFCOfficial for the 2017/18 season! #AVFC #PartOfThePride 🦁 pic.twitter.com/41dgDuMqOE
— Unibet (@unibet) July 1, 2017
Unibet’s sponsorship deal is the latest in a string of partnerships signed in recent weeks between betting operators and football clubs ahead of the start of the new season.
Last week, LeoVegas signed a three-year deal to become the principal sponsor of Norwich City FC, while ManBetX was also named as the new shirt sponsor of Premier League football club Crystal Palace.
Commenting on the Unibet deal, Aston Villa’s chief commercial officer Luke Organ, added: “[Unibet] made it clear from the outset how important our fans will be to this partnership and their planned level of emphasis that they will put on our fans will be exciting to see come to life.
“The Club’s size is reflected by this relationship with Unibet and we look forward to testing our data and digital abilities to drive value and provide a rounded partnership for us all to enjoy.”