Kindred makes instant win play with Gamevy deal
Group joins GVC in integrating supplier’s range of instant win and scratchcard games
Kindred Group has struck a deal with Gamevy to integrate the supplier’s range of instant win and scratchcard games.
The Stockholm-listed operator and its flagship brand Unibet will now have access to Gamevy titles such as Diamond Deal, Boss the Lotto and Epic Gems as a result of the agreement.
“We were early fans of what Gamevy were trying to do,” said Fredrik Kjell, head of gaming for Kindred.
“We’ve seen their range really develop and strengthen and I feel sure that we will produce some exciting results as our customers try out the new type of game.”
Helen Walton, chief commercial officer at Gamevy, added: “Unibet and Kindred Group are well known for being interested in and supportive of innovative start-ups.
“We regard it as a real accolade that we’re among those they’re choosing to work with us and we’re especially excited about future plans.”
Kindred joins GVC on the list of firms which have struck content deals with the supplier, with the latter integrating Gamevy’s instant win offering across its bwin, partypoker and partycasino brands.