Kindred boosts CRM capabilities with personal phone calls

Kindred Group has integrated Enteractive’s (Re)activation service to help reactivate churned players.

Enteractive aim to turn churned players into active users through one-to-one personal phone calls where agents interview players to ascertain what they want from gaming.

Kindred has launched the service across its Unibet brand following a successful trial period where the operator experienced a significant increase in the reactivation levels of dormant players.

The supplier’s solution can also help with responsible gambling procedures, as the service will alert operators to potentially vulnerable players during the phone calls.

Michail Koutsoukos, head of customer communication at Kindred Group, said: “We’ve been hugely impressed with the initial success of Enteractive’s reactivation service and had no hesitation in entering a long-term partnership with them.

“Making churned players active again is having a really positive impact on our business, especially with acquisition costs continuing to rise.

“As well as reactivating lost players, we’ve also found the service to be highly effective in identifying problem gamblers and helping us maintain the highest responsible gaming standards possible.”

GIG also sharpened its CRM capabilities last year by partnering with Enteractive on the same solution.

Enteractive CEO, Mikael Hansson, added: “Operators are now discovering the true value in how reactivating churned players can benefit their business.

“Through our unique service, we’re providing companies with the perfect opportunity to access lost players in a responsible way, offering them a tailored gaming experience based on their preferences.

“Working alongside Kindred Group and their flagship Unibet brand is a major milestone for us, and we’re excited to provide them even greater results over the coming months.”