Kambi signs first US sportsbook partner
Swedish provider to power US casino firm Rush Street Interactive
Kambi has signed a multi-year deal to provide its sportsbook to US casino operator Rush Street Interactive.
The agreement will see the Kambi product integrated into Rush Street Interactive’s proprietary platform, and covers online and retail services, as well as markets outside of the US if Rush Street expands internationally.
Rush Street Interactive is affiliated with Rush Street Gaming, which owns and operates four bricks and mortar casinos in New York, Pennsylvania and Illinois, and runs the Sugar House Casino site in New Jersey.
New Jersey and Pennsylvania have already enacted sports betting legislation, while New York and Illinois are working on bills of their own, following the repeal of PASPA on Monday.
“Rush Street Interactive was founded on the key principles of providing entertaining and memorable experiences to our customers, without compromising on integrity,” said Rush Street Interactive president Richard Schwartz.
“Therefore, when deciding to launch a sports betting product, it was key we chose a partner who shared those principles, and at the same time provided us with the opportunity to launch a premier product firmly aligned with Rush Street’s focus on innovation and customer experience.
“In Kambi we are confident we have found that partner and, following the recent Supreme Court ruling, look forward to launching a high-quality Sportsbook in the US, as well as other regulated markets internationally.”.
Kambi CEO Kristian Nylen added: “Kambi has long kept a close eye on the US market, carefully building a business and technology to suit the likely state-by-state regulation of sports betting, as well as meet the requirements stakeholders have for a safe and secure sportsbook.
“This agreement with Rush Street Interactive, one of the most respected and innovative gaming companies in the U.S, is recognition that Kambi not only has online premium sports betting services ready to appeal to American sports enthusiasts, but those which will help protect the integrity of sports.”