Kambi launches new marketing campaign to kick off 2020
Sportsbook supplier creates series of digital visuals and brand video as part of its ‘Partner with Confidence’ initiative
Kambi has unveiled a new marketing campaign as the Malta-headquartered supplier looks to strenghen its position in the global sports betting market.
Devised in house, ‘Partner with Confidence’ showcases Kambi’s credentials, starting with a video highlighting the Nasdaq Stockholm-listed company’s strengths and position behind some of world’s leading operators.
The 100-second video, Kambi.com/partnerwithconfidence, was produced by London-based commercial production company Irresistible.
As well as the brand-led video, the campaign includes a series of print and digital visuals that will be published throughout the year.
New for 2020, this morning we launched our brand new marketing campaign. Titled 'Partner with Confidence', the campaign highlights the crucial role a trusted partner plays in enabling success. You can view our new video here: https://t.co/4JGKuoqAJwhttps://t.co/Im91URv893
— Kambi (@KambiSports) January 6, 2020
Gerard Starkey, marketing and communications director at Kambi, said: “Partner with Confidence aims to communicate this reassuring message; that as your trusted partner you can count on Kambi to deliver.
“To deliver the high-performance sportsbook and insight to grow, the regulatory track record and expertise to comply, the flexible technology to differentiate and scale, and the corporate independence to place your interests first,” he added.
Kambi is partnered with more than 20 operators – including the likes of 888 Holdings, Kindred Group, Rush Street Interactive and DraftKings – across regulated markets in six continents.