Kambi inks Latam-facing partnership with Olimpo sportsbook

Kambi Group has agreed a sports betting tech supply deal with NG Gaming covering the impending launch of its Olimpo.bet brand in the Latam region. The launch of Olimpo.bet will be the first undertaken by the newly formed NG Gaming business and will initially target the Peruvian sports betting market in time for this month’s Copa América which is set to take place in Brazil after the country stepped in to host the football tournament. Speaking about the deal, Kambi CEO Kristian Nylén said: “This is an important strategic partnership for Kambi as we continue to expand our footprint in Latin America’s growing sports betting market. “The ambition shown by NG Gaming to be among the leaders in sports betting matches our own, and we are excited at the prospect of Olimpo.bet going live in time for the Copa América,” Nylén added. It is understood the agreement is a multi-year deal with NG Gaming, which is backed by an unnamed private equity firm. A spokesperson for NG Gaming said: “We are delighted to partner with Kambi to launch our new disruptive brand. “It quickly became clear Kambi was the only partner we could trust to support us with our ambitious time-to-market strategy and future expansion across the South American continent. “Furthermore, Kambi’s flexible technology, alongside its proven risk management and price differentiation capabilities, will give Olimpo.bet a platform on which to outcompete the market,” NG Gaming added.