Jackpot Party launches in Belgium

Williams Interactive has ‘hard launched’ its belgian online casino site, JackpotParty.be, through a partnership with Group Partouche, the largest land-based casino operator in Belgium and France.

The regulated site is backed with a major TV advertising campaign and is the first full B2B launch using Williams Interactive’s managed services gaming solution.

Orrin J. Edidin, President of WMS Industries and CEO and President of Williams Interactive LLC, said the site was “tailored to the Belgian player”, with localised payment solutions and multi-lingual support.

“As our first iGaming B2B execution, the launch of JackpotParty.be in association with Groupe Partouche is an important milestone in the execution of our online gaming strategy and expansion plans,” Edidin said.

Fabrice Paire, Chairman of Groupe Partouche, said he was delighted with the colloboration with Williams Interactive.

“The launch of our new casino offers the very best of iGaming entertainment to our customers, and establishes the Partouche brand as the premier benchmark in online gaming and entertainment options in Belgium,’ he added.