Italian sportsbook market up 72% in November
Italy's online market continues upward trajectory as sports betting turnover and casino show double digit year-on-year growth
Italy’s online betting and gaming market showed strong growth during November with sports betting and casino markets up 72% and 11% respectively year-on-year.
The figures, seen by eGaming Review, showed sportsbook had a particularly strong month after turnover increased from 118.7m in 2013 to 203.7m in 2014.
Growth was driven by the addition of bet365, which launched in the regulated market in September, but the regulated market has also been boosted by a series of measures introduced by the regulator to liberalise the sector.
The online casino market also continued its run of recent growth after posting gross gaming revenues of 23.3m for November, an increase on the 21m recorded during the same month last year – its seventh consecutive month of growth.
The upturn in fortunes comes after Italian regulator AAMS earlier this year struck agreements with a number of software suppliers, such as Playtech, Microgaming, NetEnt and Amaya Gaming, to halt their supply of games to the unlicensed market by the end of the year.
Playtech terminated its supply of software to the unlicensed market on 30 June and its withdrawal had an immediate impact on July’s numbers where the regulated market grew by 20%.