Intralot and Amelco to co-develop new sports betting platform

Intralot and Amelco have announced a new partnership that will see the providers team up to develop an omni-channel sports betting solution.

The project will see Intralot and Amelco’s technical teams working side by side to co-develop a product that combines the retail knowledge of Intralot with Amelco’s online sportsbook platform.

The product will be built upon Amelco’s core ATS sportsbook platform and integrated into Intralot’s retail lottery solution.

The resulting solution will be aimed at “regulated lotteries and pure sports betting operators globally” according to the partners.

“Intralot’s legacy as global sports-betting operations leader is widely enhanced by integrating Amelco’s innovative software functionalities,” Antonios Kerastaris, Intralot Group CEO, said.

“We are confident that the resulting pioneering product will quickly be recognized as the best integrated retail and online betting platform available globally.”

Amelco’s owner and founder Damian Walton added: “Having the opportunity to deploy our sportsbook solution including our algorithmic trading engine, supplemented with our physical trading services, within the core of Intralot business, will help us demonstrate the full capabilities of the product.

“Our collaboration with Intralot on this partnership will allow us to maximise our full potential on a global scale.”