Interwetten agrees long term deal with TSG Hoffenheim
German Bundesliga club becomes betting partner of Austrian firm until 2020
Austrian sports betting brand Interwetten has agreed a betting partnership with German Bundesliga side TSG Hoffenheim until June 2020.
The long term deal will offer the sportsbook exclusive use of naming rights, TV advertising in the WIRSOL Rhein-Neckar-Arena, hospitality services and a presence on the club’s official website.
Interwetten spokesperson Werner Becher said: “Sponsoring sports has been an important part of the company’s strategy since day one.
“TSG Hoffenheim is a very attractive partner for us due to the club’s progress.
“Their transformation into one of the top teams in Germany means they will play European football for the first time in the side’s history.
“TSG Hoffenheim will be representing the German flagship in the sponsoring pool and it guarantees superb brand awareness due to the wide-reaching sponsoring-packages which include large-scale presence of the Interwetten brand.”