Inspired signs deals with Victor Chandler and Paddy Power
Inspired Gaming has signed two three-year deals to provide Victor Chandler and Paddy Power with virtual racing products.
Open server-based gaming specialist Inspired Gaming has signed two three-year online deals to provide Victor Chandler and Paddy Power with its virtual racing products.
Inspired, recently acquired and refinanced by private equity firm Vitruvian Partners, will provide its full range of virtual games to the two bookmakers, including horse racing, greyhound racing, speedway, motor racing and football.
Steve Rogers, managing director of Inspired’s virtual gaming division said the deals underlined “a great year” for the division. “Having proven the quality of the product and return on investment with UK bookmakers, we are now rapidly expanding our business with European bookmakers.”
Paddy Power product manager Mike Phelan said: “We believe Inspired offers first class virtual sports product and we expect our customers will respond positively to the launch of Inspired content on paddypower.com.”
Michael Carlton, chief executive of Victor Chandler added: “Online sports betting continues to grow and we see this deal with Inspired as an important part of our offering going forwards.”
Paddy Power and Victor Chandler join Bet365, Fortuna and Betfred on Inspired’s land-based and online client list for its virtual racing products.