Income Access to power Shadow Bet affiliate programme

Online casino brand Shadow Bet has struck a deal with Income Access to launch a new affiliate programmed powered by the marketing software provider.

The affiliate programme allows all new affiliates to utilise its 45% revenue share promotion for an initial three-month period, followed by a revenue share of between 25% and 45% thereafter.

“We chose to partner with Income Access to launch our affiliate programme as it is a very solid affiliate technology firm with strong experience in the market,” Artur Różycki, Shadow Bet’s head of affiliates, said.

“We look forward to our partnership with Income Access having a strong impact on our overall player acquisition.”

Malta-based Shadow Bet, which features a system of gamification, was founded earlier this year and is operated by Damigur Holdings.

Nick Senyard, managing director of Income Access, added: “Shadow Bet is an important new technology partner for us as a company.

“Based on its customer retention and gamification, Shadow Bet offers a significant opportunity for online casino affiliates in the European market.”

Income Access’ deal with Shadow Bet follows recent affiliate programme deals with Argyll Entertainment, Betcenter and Ikibu.