Income Access signs deal with eSports betting firm VGambling
Digital marketing agency to provide the operator with its affiliate management platform and ad serving tools
eSports betting company VGambling is set to launch a new affiliate programme in partnership with digital marketing agency Income Access.
The agreement will see VGambling integrate Income Access’ affiliate management platform and ad serving tool into the new programme, which is scheduled to launch in Q4 2016.
The integration of the Canada-headquartered agency’s ad serving tool will enable VGambling to tweak its ad campaigns to a customer’s geo-location, device and language.
“We are excited to be working with Income Access, whose affiliate management software’s reputation is unparalleled in the igaming industry, and for VGambling to become a licensed partner of the company,” Grant Johnson, CEO of VGambling, said.
“We are confident that affiliates will be as excited as we are when they discover that weâll be using the Income Access platform to manage our affiliate programme.”
VGambling is expected to launch later this year and will allow players to bet online on a range of eSports tournaments broadcasted across a number of platforms including Twitch.tv and YouTube.
“eSports betting is a rapidly growing igaming vertical with huge financial potential, so weâre delighted to partner with VGambling, a pioneering brand in this space,” Nicky Senyard, founder of CEO of Income Access, said.
“We look forward to developing a long-term relationship with VGambling and supporting the brandâs player acquisition via the affiliate marketing channel.”