IGT restructures after Million-2-1, WagerWorks buys; new BD head
Also announced is the appointment of Simon Murphy as WagerWorks' head of business development. Simon joins WagerWorks from Million-2-1 and will be responsible for developing commercial relationships with clients across mobile gaming and internet gaming products, alongside the existing WagerWorks team.
IGT-UK Group has restructured its mobile and internet gaming operations following its acquisition of Million-2-1 in June last year and the the integration of the UK division of WagerWorks. IGT bought WagerWorks in 2005.
The UK division of WagerWorks will take responsibility for the sale and distribution of Barcrest Group game content in remote gaming markets, and IGT game content in mobile gaming markets developed using the Million-2-1 mobile gaming platform.
WagerWorks game development strategy has been to supply a mixture of consumer brands coupled with internet versions of IGT’s strongest brands. WagerWorks will now also use online versions of game titles from Barcrest, offering streams of game content in interactive digital television, mobile and internet gaming.
Million-2-1 will continue to focus on interactive services for media organisations and land-based retailers using mobile solutions. This includes prize competitions, mobile marketing campaigns and lotteries for the UK and international markets.
IGT-UK vice president Robert White said, “This restructure streamlines our current sales and distribution process and enables us to offer an integrated remote gaming solution to our partners through one business relationship. It is also consistent with our game development strategy of offering game content across multiple channels.”