Hills enters racing offers war with High Five concession
London-listed operator unveils its answer to Best Odds Guaranteed Plus
William Hill has entered the battle for horseracing market share, with a new concession that offers punters a bonus if their horse wins big or is pipped to the post
The High Five offer, launched last week, pays out a 25% bonus (up to å£100) on a winning bet if the horse wins by five lengths or more.
It also gives money back up to å£25 if the horse finished second by five lengths or more, with both bonuses being paid in free bets.
“We were looking for an offer that would regularly pay out to our loyal customers given one in three jumps races last season were won by five lengths or more,”a Hills spokesperson told EGR.
“High Five is an offer that runs seven days a week and it is a way to keep customers engaged throughout the National Hunt season.”
The deal applies for selected National Hunt races, including all those shown on live TV.
The High Five offers appears to be Hills’ answer to Best Odds Guaranteed Plus, which was adopted by bet365 back in October after being first introduced by Ladbrokes, and caused industry alarm over shrinking racing margins.
Hills said at the time it would not be aping the offer, explaining: “We carefully monitor the markets for rival activity, but we currently have a strong provision for our racing customers, a best in class mobile and watch and bet experience, laying decent bets, as well as a wide range of offers.”
High Five appears to have more in common with BetVictor’s Lengthen the Odds function which allows punters to enhance the price of their selection by backing it to win by a big margin.