High 5 Games to make European market push
New Jersey-based slots developer to push products into Europe after New Jersey launch
High 5 Games is planning a push into European markets this year with the launch of its Vault remote game server (RGS).
Around 100 of High 5’s real-money slots titles will be offered to European online casino operators through the RGS when it launches in Europe later this year following its launch in New Jersey, which is currently scheduled for Q1 2014.
Vault will initially be exclusive to Caesars Interactive Entertainment’s online casino in the Garden State before being launched with other casinos, although High 5 has yet to disclose its additional casino partners.
Content to be included on the RGS includes the developer’s branded content released in partnership with Miss Universe and the Broadway musical Chicago, as well as other titles popular on the firm’s social casino product High 5 Casino.
High 5 has used the social casino product as a test bed for its real-money gaming venture, and company COO Med Nadooshan is confident of the firm’s ability to select themes and features that will gain popularity with players.
“With over 5 billion slots played each month on High 5 Casino, we have the unique ability to determine which brands will successfully translate to the online environment,” Nadooshan said.
High 5 has history in Europe with a number of its titles being marketed as part of Interactive Gaming Technology’s suite of casino products, including the High 5-developed Golden Goddess and Da Vinci Diamonds slots.