Hero Gaming to launch “flagship” Boomcasino brand
New brand to go live in January aimed at “true casino lovers”
Hero Gaming is set to launch a new flagship casino brand next year aimed at “true casino lovers”, EGR can reveal.
The Boomcasino brand will be launched in January next year, and offer a “deeper casino experience” than Hero’s existing SpeedyCasino and SimpleCasino brands, Hero CEO Tomas Backman said.
The site will include expert reviews on new slots, detailed information on various games and better categorisation to allow players to focus on specific game types like Megaways.
Boomcasino will initially be launched on a Malta Gaming Authority licence and not in the UK or Sweden.
“We believe in Boom for other markets outside of Scandinavia where there we think it will deliver higher revenue per user compared to the other brands we have in the portfolio,” Backman said.
Hero Gaming was ranked 49th in this year’s EGR Power 50, with the firm accruing £21m in revenue in the Swedish market alone between Q1 and Q3 2019
In September this year Hero Gaming launched the SimpleCasino brand on its proprietary platform as a “no fuss” option for casino players.