Hero Gaming recruits new CMO

Hero Gaming has appointed former Gamesys poker marketing manager Scott Dodson as its new chief marketing officer (CMO).

Dodson joined Hero Gaming on 27 April 2020 and will be tasked with ensuring the pursuit of continued growth across all verticals, according to the Swedish operator.

Dodson arrives at Hero Gaming from language-learning platform Lingvist, where he spent five years as chief product officer and chief growth officer.

He has prior online gambling sector experience having worked for Gamesys between 2013 and 2015, as business owner of Virgin Poker before becoming head of poker marketing.

Hero Gaming CMO Scott Dodson

“After nearly five years away from igaming, I was thrilled and humbled to accept the CMO role at Hero Gaming,” said Dodson.

“There is tremendous potential in Hero’s brand portfolio, powered by some of the best tech in the industry. The company has a fantastic culture and the business has huge upside,” he added.

As CMO, Scott will be responsible for driving the operator’s marketing strategy and reinforcing Hero Gaming’s brand in present markets, as well as expanding its portfolio.

“We are very excited to welcome Scott to Hero Gaming,” said CEO Tomas Bäckman.

“We have seen a remarkable growth in the last couple of years with Hero and Scott has the perfect experience and culture fit to, together with the rest of our talented team, help us drive our strategy to ensure top class execution on the marketing side of the business.”

Former Hero Gaming CMO Micke Jansson is now head of marketing for the operator’s Sweden operations.

Hero Gaming’s flagship Boom Casino brand went live in February 2020.