Harry Lang named new Pinnacle Sports marketing director
Mecca Bingo's former head of digital marketing to focus on the sportsbook operator's marketing efforts in Europe
Pinnacle Sports has appointed long-serving egaming marketer Harry Lang as its new marketing director, eGaming Review has learned.
Lang, who officially took up the position on Monday, will be focused predominantly on Pinnacle’s sports and casino marketing efforts in Europe and will be based out of the Curacao-licensed operator’s London office.
He joins the company having previously held the role of head of digital marketing at Mecca Bingo.
“It’s a hugely exciting time to be joining Pinnacle Sports and I’m looking forward to working with an expert team to bring the very best odds and margins to a wider audience,” Lang told eGR.
Prior to joining Rank’s Mecca Bingo brand in June 2014, Lang was head of games marketing at bwin.party for two years where he had responsibility for marketing brands including Foxy Bingo, Party Casino and bwin Casino.
Lang has been involved in the egaming industry since 2005 during which time he has also worked in a number of marketing roles for companies including CWC Gaming and WMS Gaming, as well as various egaming marketing agencies.