H2 launches mobile gambling report
Extensive study looks to address misconceptions and provide operators, analysts and investors with key insights into untapped potential of mobile gambling.
Following a year-long, in-depth analysis of the mobile gambling market, H2 Gambling Capital has announced the publication of its much anticipated mobile report which aims to be the most comprehensive and authoritative ever written on the subject.
Gambling Goes Mobile covers topics such as historic roadblocks, network technologies, operating systems, software delivery, devices, smartphone and mobile penetration for all major markets, payment processing, product verticals, detailed market overviews, software suppliers, operators, social platforms, market size and forecasts and conclusions and recommendations.
The extensive study looks at markets around the globe offering comprehensive insight into a high-growth area built on 15 years worth of H2 expertise. Gambling Goes Mobile is based on research and data from the most trusted and authoritative sources in the industry, along with expertise from other technology related sectors.
In the last year H2 has noticed a common misunderstanding of mobile and clear gaps in operators’ current offerings. Along with our trusted data it looks to address these misconceptions and provide operators, analysts and investors with key insights into the largely untapped potential mobile gambling currently offers.
Market value and projections
The value of the global mobile gambling market for 2010 was 2.22bn with the Japanese racing Association (JRA) accounting for almost 57% of this, however it is expected that the equivalent share this year could be as low as 40% following the earthquake and the strong growth of the channel in other markets. Gross Gambling Yield (GGY) is forecast to grow at a CAGR of 19.3% to 5.4bn by the end of 2015.
At the end of 2010 the mobile gambling market accounted for 9.8% of interactive and 0.6% of global gambling GGY. This is forecast to grow to 12.9% and 0.9% respectively over the next two years.
Traditionally betting has made up the majority of the mobile gambling market at 76.74% of global GGY. This has largely been driven by the JRA, by far the largest mobile betting operator in the world. However, in the next five years, product market share will shift towards gaming and lotteries as technology develops allowing players an experience rivalling that of traditional interactive devices such as PCs and laptops.
In five years time betting will account for 50.48% of the global mobile gambling market with gaming accounting for 39.82% and lottery 9.7%.
Now is the time for mobile gambling to emerge “ with more markets regulating the race is on to be the top contender. History has shown that the first movers making the most informed decisions ultimately gain the strongest foothold and the largest revenues.