GVC makes instant win play with IWG deal

GVC Holdings has sealed a deal with Instant Win Gaming (IWG) to offer a range of the supplier’s instant win games across its portfolio of brands.

The supplier, which provides games to a number of operators and lotteries throughout Europe and North America, will offer GVC its entire library of games via its remote gaming server.

According to GVC, the deal underlines the operator’s commitment to deliver an as broader choice of games to its customers as possible.

“We are constantly working at improving the experience for our players by offering them new and exciting products,” Liron Snir, GVC chief product officer, said.

“IWG have a unique range of immersive and engaging instant win games, as well as a fresh approach to creating captivating online scratch cards. Taken together we believe this new games line will have real appeal to our customers,” he added.

IWG CEO Rhydian Fisher said the deal could help instant win games break free from its tight association with lotteries and become more mainstream.

“[GVC] are one of the industry’s biggest success stories and have both the knowhow and resources to unlock the full potential of instant win games,” Fisher said.

“This is an exciting time for IWG. Instant win games have been hugely successful in the lottery space for years and there is massive potential for commercial brands to capitalise on this fast-growing product vertical.”