GVC CEO calls on industry to make more noise over improved protection measures
Kenny Alexander insists sector needs to better communicate the “sophisticated tools” it has made available to consumers
GVC chief executive Kenny Alexander has urged the UK gambling industry to speak out about its improved responsible gambling measures.
Addressing a new House of Lords report, which has suggested wide-ranging regulatory changes, Alexander challenged the sector to demonstrate its much-improved practices in the arena of customer care and safeguarding to increase awareness among UK bettors and gamblers.
Alexander described GVC as a “socially responsible business committed to improving consumer protection policies” in wake of the report, which is likely to influence the government’s forthcoming review of the 2005 Gambling Act.
However, the Scot revealed his alarm at GVC research which highlighted the public’s lack of awareness over the portfolio of responsible gambling tools that are currently available to them.
“I am concerned by the findings of our own research which highlights the lack of awareness amongst the general public of the numerous and sophisticated tools GVC and the industry have introduced to put control where it belongs: in the hands of our customers,” said Alexander.
“We have to do a better job of communicating that, because those who are implacably opposed to gambling as a matter of principle are actively seeking to damage the industry through onerous regulation, which will ultimately drive customers into the hands of the unregulated black market.
“It is important that all stakeholders work together to keep gambling effectively regulated for all parties,” he added.
GVC CEO Kenny Alexander
The House of Lords Select Committee on the Social and Economic Impact of the gambling industry this morning published a 194-page report containing 66 recommendations.
These included an end to gambling sponsorship in sport, as well as bet-to-view live streaming and stake limits determined by addictiveness levels.
On the report, Alexander said: “This report is a thoughtful and measured contribution to the debate on how to ensure the regulated gambling industry can thrive, provide entertainment and enjoyment for the millions of Britons who like a bet.
“While there is only a small minority of customers who run into problems, it is important that we put a safety net around them. We fully support the recommendation to bring forward the UK government’s review of the Gambling Act and we will play a full and active role in this process.”