Global Gaming hires Aspire Global director to lead new B2B division
Lars Kollind will be responsible for developing the operator’s future B2B product and attracting new partners
Global Gaming has hired former Aspire Global sales director, Lars Kollind, to lead its B2B business from the operator’s Malta office.
Kollind will be responsible for building and managing the operator’s future B2B offering to bring in a new source of revenue and complement its growth.
He previously spent almost two years at Aspire Global which provides its platform services to Global Gaming’s Netticasino and Vikingslots brands.
Kollind said it was an opportune time to join the operator and adding a B2B arm was a natural move in its current period of growth.
“Our B2B product focus will be on differentiation in the form of experience customisation, leveraging my experience in the field, as we seek to attract high-profile partners and white label casinos,” he added.
Global Gaming CPO Mark Wadsworth said: “[Kollind’s] experience and knowledge of the B2B marketplace is invaluable as we continue to put in place the foundations for continued growth of Global Gaming.”
The Malmo-based operator this week reported Q1 revenues were up 266% to SEK 198.6m (£16.9m) on the growth of its flagship-brand, Ninja Casino, in the Nordics.