GiG launches revamped Live Goals brand to bolster affiliate portfolio
Users can pin matches to receive live score updates and latest betting odds as sports betting site founded in 2005 gets full UX makeover
Gaming Innovation Group (GiG) has launched a new version of sports betting affiliate and live streaming site Live Goals in partnership with Spanish digital marketing company Interamplify.
The site, which was founded in 2005, has been given a complete redesign to provide users with an improved user experience.
On the new site, users can follow live scores from all the major football leagues around the world and opt-in to receive updates on matches from top leagues including the Premier League and La Liga.
The site will be managed by GiG Media, the Malta-based supplier’s affiliate marketing division.
Live Goals will provide live score updates to end users on their selected matches in the style of affiliate rivals including LiveScore and Livesport’s FlashScore.
It also publishes information about the best odds on specific games and lets users compare odds both pre-game and once the fixture is live.
GiG CMO Jonas Warrer said: “I am excited to launch the new version of Live Goals, which is part of our ongoing initiative to recycle domains to drive growth and sustainability.
“In addition to creating a new user-friendly design, we have also added some exciting new features to improve the UX, such as the pin feature, which will allow users to pin the matches they’re interested in, and receive instant notifications when live events are happening,” he added.
Building on this sustainability strategy through a focus on organic domains, GiG has also launched live casino review site Betspin in new Latam markets including Peru, Colombia and Mexico.