GiG launches new data analytics platform

Gaming Innovation Group (GiG) has launched a data analytics platform, dubbed iGC Insights, as part of its B2B iGaming Cloud platform.

iGC Insights enables operator partners to visualise their data to help them analyse player behaviour and make smarter decisions.

The programme offers data insights via tables, charts and geographical maps, analysing players’ preferred channels and devices, most-played slots and most active players by geographical location, age and gender.

Demographic analysis

Operators also have access to a smart search and exploration function for more targeted data searches.

Aaron Xuereb, iGC chief data officer, said: “iGC Insights is all about providing users with a powerful tool to visualise and explore their data. It is the perfect way to perform analysis and facilitate fact-based decision making.”

“Building such great working relationships with our operator customers allows iGC to deeply understand their needs,” chief product officer Tony O’Mahony added.

GiG will expand the suite in coming months to include additional on-request and scheduled reports.

Player analysis