GentingBet added to Oddschecker grid
Operator’s marketing and sportsbook team will manage new brand activation with Hammersmith-based media firm
GentingBet has been added to the Oddschecker grid as the revamped sports betting brand seeks to grow its UK customer base.
The sportsbook operator rebranded in September 2019 and has now agreed a brand partnership with the Hammersmith-based media firm.
The deal includes a co-branded user journey between GentingBet and Oddschecker, as well as GentingBet sponsorship executions across the affiliate site’s web pages.
Oddschecker will improve CRM efforts for GentingBet and also increase brand awareness, while the combination will be managed by the GentingBet sportsbook and marketing teams.
GentingBet head of sportsbook Billy Cook said: “This new partnership is an integral part of our 2020 marketing strategy and is designed to support the incredible organic growth we have seen in our customer base in recent months.
“Working with Oddschecker enables us to place our brand exactly where it belongs – side-by-side with some of the world’s leading betting brands.
“This partnership enables our brand to be seen by thousands of high target users on a daily basis,” he added.