Gaming Innovation Group acquires new affiliate network for €5.7m

Gaming Innovation Group (GIG) has agreed a deal to acquire an as-yet unnamed affiliate network targeting online sportsbook players in Germany, Austria and Switzerland.

The €5.7m acquisition includes a network of sportsbook websites, and all related assets, IP and affiliate accounts.

The network, which will be integrated into GIG’s Innovation Labs subsidiary, provide reviews and betting tips, and currently has an annual revenue run-rate of approximately €1.4m and EBIT margin of above 85%.

According to GIG, the acquisition of the network is expected to add at least another 5,000 “high value” first time depositors (FTDs) over the coming 12 months.

“Through this acquisition, we are entering the DACH markets whom are likely to be re-regulated in the future, and are therefore markets we are increasingly focusing on,” Robin Reed, CEO of GIG, said.

“This acquisition will enable Innovation Labs to refer more German speaking customers to our B2B partners and thus benefit all parties engaged in the expanding GIG iGaming eco-system.”

GIG expects the acquisition to close in June 2017 and follows its recent deal to acquire Casinotopsonline.com.