Gamesys to launch Take Me Out-themed games
Deal with FremantleMedia will see bingo game based on UK TV show released on JackpotJoy later this month with slots content to follow
London-based egaming operator Gamesys has signed an exclusive content partnership with television production company FremantleMedia to launch Take Me Out-themed bingo and casino games.
The deal will see Gamesys launch a bingo game based on the ITV dating show on its jackpotjoy.com site later this month, followed by a series of slots and instant-win products in the coming months.
The games are to be designed for both online and mobile devices, and the show’s host Paddy McGuinness is to feature by providing bespoke audio and visual content.
“This is a great opportunity for us to take a much loved UK TV brand and together with FremantleMedia, develop a suite of games that will stay true to the programme’s format as well as creating exceptional game experiences for our customers,” Lee Fenton, COO at Gamesys, said.
Gamesys, which appointed Paul Troy as its global director of brands earlier this month, already has similar deals with other television shows such as Deal or No Deal, The Million Pound Drop and Golden Balls.
“Shows like Take Me Out have broad national appeal and players can easily identify with both the format and the brand,” Simon Murphy, head of gaming at FremantleMedia UK, said.