GameAccount sees Italian GGR rise
Amount wagered on mobile up 204% quarter-on-quarter
New product launches have driven a 90% increase in Italian casino GGR for GameAccount Network, the company has announced in its results for the first three months of 2013.
The gaming software supplier, which last week announced a US-facing B2C and B2B deal with Foxwoods, saw active casino players in the Italian market grow by some 110% during Q1 2013, compared to Q4 of 2012. This represents a 170% increase compared to the first quarter of 2012.
GameAccount was one of the first suppliers to move into the Italian egaming market and now provides casino and skill games to some of the country’s largest operators including Snai and Lottomatica. Italian regulatory authority AAMS authorised operators to offer online slots in the market for the first time in December 2012.
Meanwhile the company’s mobile business has seen similarly impressive growth, with handle from real-money mobile games growing by 204% in Q1 2013 compared to Q4 2012. The average amount wagered on a mobile gaming device grew by 33%, while yield per active player on mobile devices grew 47%.
Dermot Smurfit, GameAccount Network CEO, called Italy “one of Europe’s most exciting growth markets for internet gaming”, crediting his team’s “specialist experience, expertise and technical functionality” as a key factor in the firm’s rapid growth in the Italian market.
“The second quarter will see us deliver more casino slots from Aristocrat and Scientific Games together with new casino slots from Ainsworth, Incredible Technologies and casino table games from SHFL Entertainment,” he continued. “We’re delighted that these vibrant new gaming experiences will support our network of long-standing operator partners in Italy who together represent in excess of fifty per cent of Italy’s regulated Internet gaming market”.