Game Lounge acquires Traffic Lab’s Danish affiliate assets
Copenhagen-based Traffic Lab offloads Danish SEO business to Cherry-backed affiliate giant
Cherry-backed online marketing firm Game Lounge has sealed a deal to acquire Traffic Lab’s Danish-facing SEO affiliate sites.
Copenhagen-based affiliate business Traffic Lab agreed to a sale after deciding to focus on its Finnish-facing brand KasinoHai and flagship title Casino Bernie.
The sale will also aid Traffic Lab’s expansion efforts in Romania and the US, according to CEO and co-founder Sebastian Agerskov.
“The decision to sell our Danish SEO assets has been on the table for some time, as we always try to expand into other profitable markets,” said Agerskov. “The sale will free up more manpower and funds for future projects.
“As a Denmark-based company we have always had the Danish market close to our heart and the performance of the sites has been satisfying.
“However, we believe the future for the company lies outside the Danish borders and we are looking forward to increase our attention on other larger and potentially more profitable markets in and outside of the European Union,” he added.
Game Lounge will gain access to the high-ranking Danish SEO sites as of 1 February 2020.
In EGR Marketing’s 2019 Power Affiliates list, Game Lounge and Traffic Lab placed sixth and 14th respectively.
Source: iStock/A-Basler