Gambling.com Group forges strategic partnership with McClatchy
Digital marketing firm, news media company join forces to leverage US sports betting opportunity
Gambling.com Group and The McClatchy Company have officially forged a strategic media partnership aimed at leveraging the sports betting opportunity in the US.
Gambling.com, a Nasdaq listed affiliate and digital marketing company with a focus on the online gaming space, represents one of the leading acquisition pipelines for regulated online operators.
McClatchy is one of the largest news media companies in the US, with a presence in 29 markets throughout the country. The partnership aims to capitalize on a number of relevant synergies.
“We are honored to have earned the right to partner with a market-leading firm like Gambling.com Group,” said McClatchy chairman and CEO Tony Hunter.
“The combination of their tools and McClatchy’s audience of 65 million unique visitors per month makes for a game-changing partnership for both organizations.”
The media partnership will allow McClatchy to tap into Gambling.com’s proprietary data science platform and industry expertise, which it combines with a collection of targeted content to successfully monetize online sports betting traffic.
In return, Gambling.com gains access to McClatchy’s millions of readers across newspapers such as the Miami Herald, the Fort Worth Star-Telegram and the Kansas City Star, along with their associated digital platforms.
“McClatchy is part of the fabric of American journalism,” said US vice president of Gambling.com Group Max Bichsel.
“The proliferation of online sports betting across the US provides an opportunity for McClatchy to increase their monetization of real money gaming. At its core, this media partnership is about matching strength with strength by combining our respective abilities and areas of expertise.”
With new states launching online sports betting on a rolling basis – highlighted most recently by New York – the US has become a race for market share among operators, who lean heavily on affiliates like Gambling.com for acquisition thanks to their ability to strategically leverage content, digital marketing and SEO.
“We publish more than 35 different online portals which all empower online gamblers to find the best online gambling companies,” said Gambling.com Group CEO Charles Gillespie.
“A natural and strategic extension of our business model is to increase our reach by deploying our winning formula and content through partners which have additional scale.”