Gala Casino launches new desktop site
Casino brand from Gala Coral group unveils new website in conjunction with Playtech while new mobile version also due for release
Gala Casino has revealed its new desktop website as part of a major re-launch with a new mobile site and a television advertising campaign due to launch in the next two weeks.
The site was designed and developed in-house, led by casino and games director Kasper Trier, and utilised Playtech’s portal solution and website feeds to offer greater personalisation.
“I have been pleased with the positive feedback from customers and competitors alike,” Trier told eGaming Review. “For me, this is the first launch where I have not received even one complaint from the players.
“I’m sure we will see a few of our competitors ‘borrow’ a few of the new ideas we are now presenting on the site,” he added.
Gala Casino, a division of Gala Interactive within the Gala Coral group, has also released its first app which is available to download from the Apple App Store with a new mobile site expected in the next seven days.
A television ad to promote the revamped channels is expected to air in the next fortnight and will mark Gala Casino’s first ever TV advertisement campaign.
The news comes after eGR yesterday revealed that Gala Interactive CMO Alex Czajkowski is to leave the company at the end of the month to return to the UK. Czajkowski will be replaced by former Gala Coral remote managing director Phil Walker.