Gala Bingo unveils new bingo lobby

Gala Bingo has become one of the first operators to launch a new bingo lobby in partnership with Virtue Fusion, as the bingo supplier plans a wider roll-out over the coming months.

The new lobby features a complete aesthetic redesign optimised for mobile devices, a quick buy option, faster page load time and easier access to chat and account settings.

Gala Bingo, which in November won Bingo Operator of the Year at the EGR Operator Awards, has also launched an exclusive Emmerdale bingo game via the lobby which includes a number of real-money side games as well as traditional bingo variants including 90 balls, 50/40 balls and 80/75 balls.

According to the GalaBingo.com website, the operator is also planning to release additional features in the future such as ‘Gala cashback’ through which customers can redeem their loyalty points for high street vouchers or earn points by shopping online using the scheme.

Neither Gala Bingo nor Virtue Fusion were available to comment at the time of writing.

News of the new bingo lobby comes after eGaming Review revealed the operator had opted to close its online sportsbook Flutter after the female-targeted betting product failed to gain sufficient traction since launch.

Flutter, which closed its doors to customers in the past few weeks, was originally launched in May 2014 quickly followed by the release of a lottery betting tab which has also since been pulled from GalaBingo.com.