Gala Bingo partners Quidco for new rewards scheme

Gala Bingo is teaming up with leading European cashback site Quidco to offer an incentive scheme which enables Gala Bingo customers to earn bingo bonuses while shopping online.

Gala Bingo Cashback, which is due to be rolled out in the next fortnight, will see Gala Bingo players rewarded with bingo bonus money when purchasing items from more than 4,300 online stores.

To earn bonuses, customers must log in to the Gala Bingo site, visit the ‘Cashback’ tab and select ‘Shop Now’, where they will be presented with a the names of the participating retailers, which range from supermarkets to fashion brands.

Each time a customer buys a product from one of the retailers via the Gala Bingo Cashback site, they’ll receive a percentage of the sale back in bingo bonuses.

Gala Bingo, which in November won Bingo Operator of the Year at the EGR Operator Awards, revealed the Quidco deal was struck on an exclusive basis, meaning the loyalty site cannot offer the scheme to any other bingo brands.

Gala brand director Alison Digges said Gala Bingo Cashback was just the latest example of how Gala Bingo continued to look for ways to provide its customers with additional value.

“We know our customers love to shop and we know they love playing bingo so Gala Bingo Cashback seems the perfect product to combine the two,” Digges said.

“It’s a one-stop-shop for both – enabling our players to earn bingo bonuses they can play on GalaBingo.com while they shop for everything from their weekly food shop to their annual holiday,” she added.

News of the loyalty scheme comes just days after EGR reported that Gala Bingo had launched a new Virtue Fusion-powered lobby.