Gala Coral kicks off "stylish" Vegas marketing campaign
New TV ad developed by creative agency Craven and visual effects studio MPC will air for the first time tonight on Sky Sports 1
Gala Coral will kick off a new three-month long marketing campaign to back the launch of the operator’s Coral Vegas online and mobile casino product.
The UK operator has partnered with Newcastle-based agency Craven and visual effects studio Moving Picture Company (MPC) to create a 40-second TV ad which airs for the first time tonight.
The advert will appear after the end of the Premier League football match between Sunderland and Everton on Sky Sports 1 and be condensed into shorter formats for additional appearances on Sky Channels and in the cinema.
MPC has created a new animated Electric Tiger character to feature in the adverts, which is designed to reflect the “dynamic aspects” of Coral Vegas.
“This stylish new TV ad, featuring the elusive Electric Tiger illustrates the app’s slick design and performance,” Paul Corson, head of advertising at Coral, said.
“Coral Vegas will be our primary casino product on mobile, offering the best and most popular games from our online and retail catalogues as well as a constant pipeline of new and exclusive games developed by our in-house studio.”
Coral Vegas features a range of games from Coral Casino and Coral’s retail shops, live dealers, roulette and blackjack, and incorporates Touch ID login, and quick loading screens.
The product is currently available as a separate tab on Coral.co.uk and as a mobile app in Apple’s App Store.