Gala Casino backs product overhaul with new ad campaign
Marketing campaign promoting new “personalised” website to be shown across Sky Sports, E4 and MTV
https://www.youtube.com/watch?v=pXXXZDcP6yI
Gala Casino has unveiled a new two-month long TV advertising campaign to promote its recently revamped “personalised” website.
The new TV ad, which will appear across Sky Sports, E4 and MTV over the next couple of months, is centred on the site’s brand proposition of ‘What You Want’, designed to differentiate itself in a “busy UK market”.
Using a visual graphic simulation of a slot machine, the advert highlights the website’s new key features, including player recommendation, a pin your favourites tool and categorisation.
GalaCasino.com, which underwent a “major revamp” last year, delivers what it describes as a simpler UI, as well as a more personalised experience via a series of innovative algorithms.
“We are excited to launch our new TV ad campaign celebrating the new website,” Richard Leask, head of Gala Casino, said.
“Taking a customer-centric approach we are giving players the opportunity to pick the bonus they want, to pin the games they want to play and make recommendations based on their playing behaviour all through a simplified user experience.”