Gala Bingo unveils new slots-focused brand
GalaSpins.com aims to become the "go-to destination" for UK slots players
Ladbrokes Coral-owned Gala Bingo has announced the launch of a new Gala-branded slots product it claims will offer customers greater “freedom to personalise” their online experience.
GalaSpins.com was released in the UK earlier this week on desktop and mobile, featuring slots and spin games previously available at GalaBingo.com, minus the distraction of bingo.
The new product also features a global game search, the option to pin or unpin games, and an improved in-game experience with a dedicated full screen window option.
Angus Nisbet, brand director at GalaBingo.com, said: “We’re expecting that GalaSpins.com will become the go-to destination for slot and spin games.
“Our mission for GalaSpins.com is to offer players greater choice and the freedom to personalise their gaming experience.
“We want them to join our new ‘Smile high club’ and really feel like the site is their ultimate online cloud nine – a slots paradise.”
Gala Bingo customers can login to Gala Spins using their existing username and password.
According to a recent report by online bingo affiliate WhichBingo, Gala Bingo spent £8m on TV advertising last year, second only to rival bingo operator tombola which spent £12m.
The launch of GalaSpins.com comes as The Rank Group also prepares to launch a new online slots site, in addition to the previously announced omni-channel Luda bingo brand.