FSB bulks out senior sales team ahead of US market push

FSB has bolstered its senior management team with two new hires ahead of the supplier’s drive into the US market.

Larry Pelzer and Mike Van Ermen have joined FSB’s North American sales arm, with both holding a wealth of experience within the land-based gambling industry.

Pelzer joins FSB as vice president of sales from Playport Gaming, where he served as director of business development from March 2019 to November 2020.

The former Scientific Games sales manager will be based in the US and will be responsible for driving brand awareness and introducing the supplier’s retail and online products to operators.

Van Ermen will serve as FSB’s vice president of pre-sales and will be charged with identifying potential operator partners for the supplier.

Van Ermen joins FSB from Circa Sports where he served as sportsbook operations manager from June 2018 until December 2020.

Commenting on the pair’s arrival, FSB CEO Dave McDowell said: “I am delighted to welcome Larry and Mike to the team and for them to play a central role in our plans to enter the North American market. This is a big year for FSB and our in-house talent continues to get stronger.”

Pelzer said: “I am honoured to be joining FSB at what is an incredibly exciting and pivotal time for the business as it gets ready to enter the North American market.”

Van Ermen added: “I would not have left my previous job if I didn’t see the massive potential and opportunity presented by FSB. From top to bottom, this company has what it takes to be a true market disrupter.”