Foxy first to go live with Dragonfish iPad app
888's B2B division to make product available to further partners including Costa Bingo and Moon Bingo
Foxy Bingo has become the first operator to go live with an iPad offering from Dragonfish, the B2B subsidiary of London-listed operator 888.
The app will initially include 90-ball bingo, as well as a number of instant games, with Dragonfish confirming that the offering will be enhanced with a new features added over the coming months. Other operators on the Dragonfish network, including Moon Bingo and Costa Bingo, are also due to go live with the app in the near future.
Head of Dragonfish Yaniv Schwartz described the launch as “another step in delivering a great experience to our partners and players,”, adding that the launch would “lift our partners to even greater heights”.
Foxy Bingo, the main brand of bwin.party-owned Cashcade, was among the biggest advertisers on UK television in the first four months of this year, according to data from Nielsen.
Cashcade extended its agreement with Dragonfish a year after being acquired by bwin.party, and is tied to the network until May 2014.