Foxy Bingo ramps up UK-centric TV marketing campaign
The Entain-owned brand’s famous Foxy mascot takes to the jungle in the first short from a six-month series
Foxy Bingo has launched the first in a new range of TV adverts to run across national and regional broadcasts from 7 May 2021.
The latest series of adverts will run for six months and will involve the company’s famous mascot Foxy as he travels the world in search of fresh adventures.
Foxy will start off in the jungle, before taking to the skies in July. Over the course of the series, Foxy will travel to at least four different locations, including the Arctic and a mindfulness retreat.
Each of his adventures will unveil a new experience for customers, including deals and discounts.
The premiere of the first advert will coincide with the launch of two special offers from the Entain-owned brand, including free jungle bingo and a free daily scratchcard.
Commenting on the new campaign, Foxy Bingo brand director Anna Venturas said: “Here at Foxy, our aim is to provide our customers with an exciting and entertaining experience, whether they’re new customers or have been playing with us for years.
“We’re excited to share these new adverts with customers and can’t wait to share Foxy’s adventures across the world,” she added.
In January, Foxy Bingo struck a one-year deal to sponsor Channel 4’s popular TV dating show First Dates.