Football Pools to introduce live betting tournaments

Sportech-operated The Football Pools has agreed a deal to launch Commologic’s second screen live betting game BetUp.

BetUp will be integrated into footballpools.com this week ahead of the new Premier League season which kicks off on Saturday.

The game, which is already live with Unibet, sees customers enter into live tournaments which are won by answering predictive questions during a match, such as which team will win the next throw-in. The last man standing takes home the tournament prize pool.

It is the first live betting product introduced by the site.

“The Football Pools is always looking to innovate and adding in-play betting is a natural evolution for us,” said Conleth Byrne, managing director of the Football Pools.

“BetUp brings an exciting, engaging, and live game that we are sure will prove popular with our 200,000+ weekly customers”.

The BetUp product, which will also be available on mobile, will cover all major UK games and important European fixtures.

Tamir Berler, the managing director of Commologic, added: “Partnering with such an iconic brand is exciting for Commologic and we are thrilled to be expanding the BetUp network.

“BetUp will engage the Football Pools audience with live moments of entertainment for the first time,” he added.