FanDuel signs Charles Barkley as exclusive influencer via Turner Sports deal
Basketball hall of famer will appear in FanDuel ads and promotions across Turner channels
FanDuel has signed Turner Sports analyst and basketball legend Charles Barkley as a brand ambassador and influencer to appear in FanDuel advertising and promotions across the media platform.
The NBA hall of famer will also create exclusive content for FanDuel’s social media channels and appear on its affiliated podcasts and television programs.
FanDuel became the exclusive betting provider for Turner Sports’ NBA offering, including Bleacher Report content, in July.
FanDuel CMO Mike Raffensperger said: “Charles Barkley is an American sports icon, a television legend and gaming royalty, so he’s the perfect person to ring in the holidays for our customers.
“For the next few years, we look forward to amplifying his voice and Barkley’s one-of-a-kind personality will continue to differentiate FanDuel and make sports betting fun for everyone,” he added.
Will Funk, EVP, sports partnerships and branded content, Turner Sports, said: “Charles has been with the Turner Sports family for more than 20 years, bringing his unique flair, personality, and predictions to our NBA on TNT telecasts.
“We look forward to featuring him in engaging FanDuel brand integrations on Turner Sports’ and Bleacher Report’s NBA programming,” Funk added.
Turner Sports kicked off the 2020-21 NBA regular season with an opening night special yesterday evening.