Ex-Ladbrokes director named Playtech BGT Sports COO
Lee Drabwell appointed in executive role at the retail supplier after 29 years at Ladbrokes
Playtech BGT Sports (PBS) has added to its executive team with the appointment of former Ladbrokes MD Lee Drabwell.
Drabwell joins the retail supplier as COO, having left Ladbrokes in April after a 29-year spell with the Magic Sign where he oversaw the distribution of SSBTs across retail estates in the UK, Ireland and Belgium.
Drabwell will be responsible for developing the PBS customer base across the UK in his new role.
John Pettit, MD for UK, Ireland, Asia, and Australia at PBS said: “Lee is an excellent addition to our senior team with decades of retail experience at one of the leading names in the sector, and we will be tapping into his expertise in the coming months.”
Drabwell added: “Playtech BGT Sports has been a driver of innovation in the retail space in recent years, and I’m looking forward to adding my operator-side viewpoint to the senior team.”
PBS recently announced an extension to its agreement with Betfred.