EveryMatrix launches in-play ahead of World Cup
White-label sports book provider EveryMatrix has rolled out its in-play product to clients ahead of the football World Cup, which kicks off tomorrow.
White-label sports book supplier EveryMatrix has launched its live-betting platform in time for the football World Cup, which kicks off in South Africa tomorrow.
The product, initially focused on football, has been rolled out to existing clients of EveryMatrix’s OddsMatrix white-label sports book, enabling them to offer real-time odds and updates to punters during live events.
The chief executive of EveryMatrix, Stian Hornsletten, called the launch of live betting “a very important milestone for EveryMatrix”, adding that “new customers are showing an increasing interest in the product and keeping our sales team very busy.”
With industry analysts projecting in-play betting to account for 60% of all sportsbook turnover, Hornsletten said the company was already in the process of adding a number of alternative sports and bet types, with ice hockey and tennis slated to go live on the platform shortly.
EveryMatrix has been nominated for four awards at the inaugural eGR B2B Awards to be held at London’s Old Billingsgate Market on 14 June.