European heavyweights sign Bettorlogic deals
BetClic Everest, Betsson, and bwin.party all to integrate supplier's in-play content product
Bettorlogic has pulled off a coup with BetClic Everest, Betsson and bwin.party all signing deals to receive the supplier’s Livelogic in-play solution.
Livelogic provides operators with in-play updates which react to match situations to suggest a wide range of related bets.
BetClic Everest and bwin.party will use the solution for football, tennis and NFL markets, while Betsson’s deal will initially focus solely on football.
“Sportsbooks are looking for sticky products that give customers a reason to bet and our market-leading technology means our coverage is both customisable and scalable,” said Bettorlogic CEO Andrew Dagnall.
“There is no better endorsement of our services than signing three of the biggest names in betting and we’re absolutely thrilled to be working with BetClic Everest Group, Betsson and Bwin,” he added.
The trio of operators adds to an expanding Bettorlogic client list which already includes the likes of Betfred, Betway, and SBOBet.
“Thanks to Bettorlogic, both our main brands, BetClic and Expekt, will now be offering a wide range of interesting content to our customers designed to assist them with their betting decisions,” Pascal Brouet, product and innovation director of BetClic Everest, said.
“This will be on a number of sports and ultimately will be updated in real-time to cater for the increasing demand for in-play betting opportunities,” he added.
Bettorlogic is currently testing a mobile app that enables users to set up their own alerts during football matches based on the markets and match situations they are interested in.