Entraction signs up Sportingbet for selected poker markets
Sportingbet has joined the Entraction network in order to offer poker in its European markets currently not covered by Sportingbet's existing provider Boss Media.
The spokesperson said the signing of an operator of Sportingbet’s scale meant Entraction was widening its client base to include the larger operators in the space.
“Sportingbet has high standards and would not have signed up with us if it felt our software wasn’t up to scratch. While we started off with smaller operators, this deal shows we are now starting to recruit bigger and more established operators.”
Sportingbet’s poker and casino contract with Boss is believed to expire in February 2010.
“We’re not competing with Boss but offering a complementary product, which proves the quality of our software. We’re not trying to prise Sportingbet away from Boss, we’re just trying to be complementary,” the spokesperson said.