eGR to host 'smart marketing' breakfast briefing

Every year operators spend vast sums of money on marketing in an attempt to acquire and retain customers at a cheaper and faster rate, so how, at a time when competition is increasing and the market is becoming more saturated, can costs be cut and, at the same time, revenues increase?

To answer and debate this and other crucial questions and issues eGaming Review is holding an exclusive breakfast briefing on 28 March in Mayfair in London and we would like to invite you to attend.

This free-to-attend event is a must for those wanting to learn how to better drive customer acquisition and retention in an increasingly crowded marketplace. Being smarter about how you target and retain players and market your offering to your target audience should be a priority for any operator in gaming today.

The panel debate will address key issues including:

Best practice: What does smart marketing look like in the online gaming space?

Customer experience: How (and what methods) are gaming companies using technology to improve acquisition and retention rates and to better target customers?

Technology: How has the rise of in-play betting and mobile, for example, changed the way operators market to players? Has investment and the resulting techniques kept up with the times?

Budget: How can gaming operators cut their marketing costs and, at the same time, increase revenues by being smarter about how they target and retain players?

Future: The key elements operators should take away with them from this session.

The speaker panel will be confirmed shortly. To book your place contact Larissa Matley on 020 7029 4093 or email l.matley@egrmagazine.com