DraftKings joins forces with Hooters
Daily fantasy sports operator strikes deal with restaurant chain to launch the Hooters Fantasy Football Challenge
Daily fantasy sports operator DraftKings has struck a sponsorship deal with restaurant chain Hooters to power the Hooters Fantasy Football Challenge which offers players the chance to win $300,000. [private]
âAs the football fan experience continues to evolve, Hooters is committed to deliver the best fantasy sports experiences anywhere,â Hooters CMO Carl Sweat, said.
âWhether thatâs providing the perfect backdrop for a draft party at your favorite Hooters [â¦] or lining up free access to score real cash on DraftKings during the first six weeks of the season,â he added.
DraftKings has broadened its portfolio of sponsorship partners of late, striking deals with the likes of WWE wrestling, the UFC and NASCAR.
Earlier this month the operator announced it would expand into international markets, with plans to open a London office by the end of the year.
Its UK headquarters will be run by newly appointed chief international officer Jeffrey Haas, who joins from bwin.party where he was group director of poker.