DraftKings inks igaming and sports betting partnership with FaZe Clan
US sports betting heavyweight to integrate with digital content business on original media opportunities
DraftKings has agreed a deal to become the official sports betting, igaming, daily fantasy and free-to-play partner of gaming, lifestyle and media platform FaZe Clan.
As part of the deal, DraftKings content will feature across FaZe’s digital platform, including content, livestream and tournament events as well as via new IP and an original series and planned podcast content.
In addition, DraftKings will have a presence at upcoming FaZe Clan esports events and gains access to FaZe Clan talent, as well as a variety of digital and social media content.
Upcoming content activations will feature several of FaZe Clan content creators, including FaZe Adapt, FaZe Temperrr, FaZe Nate Hill, FaZe Swagg and Nuke Squad.
The deal will see the duo launch unique experiences for customers including custom contests, pools and tournaments, as well as merchandising. FaZe Clan will also work with DraftKings to develop educational content themed around responsible gambling.
The deal is also aimed at increasing DraftKings’ presence in esports, achieved by the firm becoming the official sponsor of FaZe Clan’s Counter-Strike esports team.
DraftKings currently offers esports daily fantasy contests ranging across Call of Duty, Counter-Strike: Global Offensive, Dota 2, League of Legends, Rocket League and Valorant.
As the official sponsor of FaZe Clan’s Counter-Strike team, DraftKings will have logo placement on team jerseys and additional placements on team and player official channels as well as content.
DraftKings president and co-founder Matt Kalish welcomed the new deal, highlighting its potential to boost DraftKings esports ambitions.
“FaZe Clan is a juggernaut of internet engagement and culture, built from the ground up into one of the most influential esports and content organizations in the world,” Kalish said.
“The strong crossover between DraftKings customers and FaZe’s tens of millions of viewers and followers made this a natural alliance, and we hope to create excitement, competition, and community around sports and video games for adult audiences everywhere we operate,” he added.